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Article syndication has long been acknowleged as one of the most effective ways to drive traffic to websites and obtain thousands of those back-links that search engines love.
Marketing in this fashion is popular and commonly practised world-wide. However, for average Joe, not trained in article presentation and style, an article may be downloaded on average only 25 times.
Much of the feedback I have got from customers and clients new to the internet, contains comments that article writing is fine if you know a little bit, but daunting if it involves Press Releases.
Press Releases should not be daunting to anyone. Anyone who can write an article or plan a business letter should be able to write a press release.It takes planning and care, but done well enough it can hugely boost your publicity and sales.
An article may be downloaded 25 times, but written as a press release and syndicated through the media, can result in thousands or even hundreds of thousands of pick-ups.
News need not be about politics and disasters. Countless ezines, magazines and newspapers are either aimed at other interest spheres, or have sections that do appeal to daily life. The editors of these media outlets are hungrily looking for filler content to fill spaces.
Flip through any magazine or paper close to hand and you will see that there are slots about business, products, services, weather, travel and leisure...the list is long. YOUR news release could just be the very thing an editor can use to fill that blank copy.
Submitting articles and blogs is time consuming and that is why auto or semi-automated article submission software sells so well.Compared to press release, articles are easy to submit in this fashion
Submitting your press release is slightly diferent. With a press release you should not just be hitting and hoping for pick-ups. The media is fussy, especially established big name media.
If you wish to be successful in obtaining the free publicity news media can provide, you will need to take some time and care with your content. You really do need to PLAN your release.
Media releases and the associated free publicity requires strategy. (After all, with the news, what is featured today is back page tomorrow and gone by next week.)
It is important to tailor your news release to appeal to target markets.
It is also important that your product or service is available for reporters and editors to test, or access. For example, internet pre-launches that have dead links do not excite anyone.
Here's a tip that is very important to remember. Most large publications work to a calendar, and editors plan well in advance to fill the edition. It is not wise to release news about your new Halloween Costume Hire Company, the day before Halloween. You will totally miss the boat! Editors have been selcting releases about Halloween well in advance of the day.
It is very important not to craft your media release to read like an advert. From a magazine point of view, to be blunt, if you want an advert..buy the space, pay the price and good on you! For this reason, it is good practice to not put web adress in the content of a news release. A resource box, author profile or summary are better places to add any links or telephone numbers.
Media releases can be fleshed out with images. Make certain you have permission to use pictures of people and products you do not own. Get the permission in writing! if you are not certain about photo rights, it is best to submit none at all.
If submitting press releases is starting to sound a bit complicated for you, , well..no-one said it was easy... but the easy road very seldom brings returns. If you have worked hard to build your product or service, a bit more hard work should be a breeze for you.
If you want to stay with article submission , you will still get free traffic and backlins and possibly many referrals or sales, but if you want the mega-publicity, Media releases are the way to go. |
| Author: Jane Flowers |
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Author Bio:
Jane Flowers has published a number of books in print and e format. Jane is a journalist, accredited with the Australian News Agency & holds a diploma in Media Studies. Jane assists people new to the internet with marketing tips and advice. She is the websmaster of bigdaddyinfo.50megs.com and writing4profit.zoomshare.com |
| This article can be searched using: strategic internet marketing, home based internet marketing business, internet marketing strategy |
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